Embedded Engineers to Present Real-World Case Studies at ESC

Embedded Engineers to Present Real-World Case Studies at ESC

From EE Times article by Karen Field:

In a case study entitled “Battle out of a Painted Corner,” Veteran Firmware Engineer Jen Costillo will discuss how the Bia Sport engineering team traveled many miles and battled many dragons to deliver its first product, a sport watch for female runners and triathletes that also provides security and tracking during a workout or race. From the Kickstarter funding onward, she will discuss earlier short-term prototype decisions impact on the final project including: Adverse RF development conditions (i.e. when you don’t have many options for an office), the importance of tracking and iterating on your power model, protocol decision and its impact, over-the-air update design and challenges, and mechanical design and failures.